WWF

Canon Europe was one of the Founding Members of the WWF Conservation Partner Programme in 1998.

WWF's philosophy with regard to the business world is one of dialogue, cooperation and partnership. WWF's Conservation Partners are a select group of multinational companies, which contribute major funding to sponsor WWF's global conservation work. Conservation Partners are respected world-class leaders in their market and are committed to responsible environmental practices.

By establishing a partnership with WWF, Canon have established an association that illustrates something about the company behind the brand i.e. That Canon is a company that recognises it has responsibilities beyond its business domain.

Canon and WWF have a common objective of harmony between humankind and the environment.

WWF's mission:

To stop, and eventually reverse, the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.

Canon's support of WWF in Europe, Africa and the Middle East is in line with Canon's mission.

Canon supports WWF's mission by:

• Providing funding for WWF's activities through the sponsorship fee
• Promoting Conservation through publicity of the Conservation Partnership in the sponsors promotional material
• Adhering to high standards of environmental responsibility and good corporate citizenship
• Setting an example for other corporations to follow

WWF Internet Site:

WWF website

Advertising & Sponsorship

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